Who?

We are tech activists for digital literacy. 

SoMoCoCAT depends on relationships and community support to succeed. Partners and collaborators include local leaders, non-profit and community organizations, businesses and schools, and individuals.

South County arts advocates and community leaders, Carla Grace Baldassari, Kira Carrillo Corser, Megan Heath, and Jacob Ruelas formed the first task force that made SoMoCoCAT possible.

What?

We’re a collaborative workforce investment initiative of the Monterey County Business Council's Creative Technology Competitive Clusters (C2).

Why?

South Monterey County is a low-income agricultural region where the population is over 85% Latino. For many in South County, there are few education and employment options. A so-called 'digital divide,' lack of transportation, and limited English skills make it difficult for some residents to attend training programs that are located just 30 miles away. Therefore, SoMoCoCAT brings digital media training with an emphasis on career development, directly to these communities at no cost to the students.

When?

SoMoCoCAT was created in 2008, inspired by a local community media project that explored the socioeconomic division between the rural Salinas Valley and the rest of Monterey County that is sometimes referred to as the 'lettuce curtain.’






Our vision for

South Monterey County is a thriving 21st century community whose residents lead the region's creative industry.

About SoMoCoCAT

Our Mission

To create opportunities for all South Monterey County residents to participate to the region's creative economy.

Our Objective

To increase digital literacy in South Monterey County by offering free new media arts and technology training.

How?

We teach useful and fun skills such as animation, photography, audio, video, web design, graphic arts, and more.  SoMoCoCAT uses arts and technology to build a thriving 21st century South Monterey County!











Our Goals

  1. To strengthen Monterey County's creative economy;

  2. To develop a strong creative workforce from within South Monterey County's rural Latino communities;

  3. and to create a self-sufficient pillar of Monterey County's creative economy that is fueled by South County's creative workforce.






Who are we?

SoMoCoCAT Founder, Megan Heath